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about
I'm a designer with 7 years of experience in:
— web and mobile apps
— websites
— communication
— and branding.
I enjoy working on innovative projects and solving challenges that nobody faced before, developing human-centered products that help businesses grow.
All the while maintaining visual harmony and aesthetics.
For me, teamwork is equally important to personal responsibility and I always look for a healthy balance between the two.
I have a Bachelor's degree in Sociology which provided me with experience in research — qualitative and quantitative. Which helps me deal with commercial UX research as well.
Greetings from sunny Essaouira, Morocco
skillset
UX/UI: end-to-end design. From wireframing to high-fidelity UI and handoff, building and developing design systems, usability and a/b tests. JTBD, Double Diamond.
UX research: in-depth interviews, preparing interview guides, workshops, surveys.
Visual design and communications: branding, banners, SMM, newsletters, SMM, presentations.
Design tools: Figma, Miro, Adobe CC, Keynote/Powerpoint.
No-code/low-code tools: Framer (that's how this website was made), Readymag, Squarespace, Wordpress, Tilda.
AI tools: LLMs (ChatGPT etc), image generation (Recraft, Nano Banana), video generation (Veo 3, Runway, fal.ai), vibecoding (Lovable, Figma Make, exploring Cursor).
personal
Aside from my professional interests, I love traveling and being in the nature, collect vinyls, enjoy non-fiction books on history and anthropology.
Grandpa's old film camera always accompanies me on hikes and trips (it's on my to do list to upload a couple of favorite film photos here…)
At the moment I'm also finishing a Master's degree in Anthropology at the University of Bonn.
languages
Last but not least — love learning and speaking different languages!
🇬🇧 English – fluent (C1)
🇩🇪 German – fluent (B2/C1)
🇪🇸 Spanish – intermediate (B2)
🇷🇺 Russian – native