Created a website and print materials for an urban festival at a small town in Russia, adapting and developing an existing corporate identity and coordinating with the creative team daily to follow the dynamic timeline

Website + Print Materials

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Task

Develop online and offline design materials for an urban art festival at a small town: a landing page, festival map, posters, stickers

1.1 Festival landing page 1st section

Minimalist and artsy style — all website modules based on a dotted grid and fit inside geometric shapes

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Process

01

Collaborated with a team of creatives and illustrators to develop a visual identity of the festival

02

As there was no room for testing and adjusting the website, we prepared many interactive formats for different user scenarios in advance

1.2 Landing page sections: about, map, slider with UGC, partners

Before the festival kickoff, we prepared sections to be filled with user-generated content by festival attendees — such as the stories they shared about the town — which was then quickly uploaded onto the website

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Results

Several thousand website visitors over the festival week, interactive features used as planned

Dozens of posters, maps, stickers and other print materials placed around the town and handed out to festival participants

1.3 Print media: Poster, newspaper ad

As the festival took place in a small town far from where I was based at the moment, I had to juggle the tasks of a web and a graphic designer, preparing data to be printed locally and ensuring we stay in sync with another graphic designer