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skyeng / osmi
Analyzing and Iteratively Improving Funnels at a Digital Professions University
Company
skyeng, largest online school for digital education in Eastern Europe
B2C
Russia + CIS + Southeast Asia
Role
UX/UI Designer
Timeframe
Aug 2021 — Feb 2022
TL;DR
Design of webpages and communications, marketing of digital education courses. Two sub-brands: moderate skypro brand for programming and analytics subjects and an expressive and playful Q for marketing and design.
1. UIs for new product launches
🎯
Task
Create webpage templates and layouts for launches of new courses that were being tested at the moment. Use no-code development to ensure easy customization based on results of of usability and A/B tests.
1.1 Android developer course landing page
prototyping — design — updating and adjustment
👨🏻💻
Process
01
Lo-Fi template prototypes in Figma, layout and visual style alignment
02
Development of webpages using no-code tools (Tilda)
03
Support and adjustments of webpages during a 3-week testing and research period for each product launch
1.2 Java developer special offer page
prototyping — design — updating and adjustment
✅
Results
Two types of pages finalized and prepared for further use: short course description landing page, webinar special offer page
2. Banners for User Acquisition: Meta, Google
🎯
Task
Create static and animated banners for skypro and Q sub-brand ads, maintaining respective CIs.
Test new visuals, layouts and approaches, regularly syncing with marketers and tracking what works best for CTR and CPL.
2.1 Static Facebook & Instagram ads — Q Brand
brainstorming — design and illustration — performance review — library organization
👨🏻💻
Process
01
Designed static and animated ads
02
Coordinated with the marketing team to track key metrics and with the product team to ensure that product features are communicated correctly
03
Co-developed design libraries and communication design sub-system, provided guidance to other designers
2.2 Static Facebook & Instagram ads — skypro Brand
brainstorming — design and illustration — performance review — library organization
✅
Results
Month-to-month improvement in average CPL and CTRs
Large library of communication materials for further remix and review
2.3 Example of an animated Youtube ad
video editing — performance review
